Marketing

The most powerful tool available to the salon of the future!

The ability to target and reach the clients of your choice adds the personal touch that this service industry needs and benafits most from. This feature is an invaluable customer retention tool and can be used to advise clients of new promotions, services, visit reminders, birthday greetings, reward referrals etc.

A word processor is included to type up your letters (No Extra Purchases)

Personalized letters and Mailing Labels

Virtually unlimited combinations of lists or mailings using these Criteria (options):

This option would allow you to target specific groups such as:

• All female clients who are homemakers who have not had a color
• All clients who had given you 3 referrals
• All clients who have had a perm in the last month
• All clients with a birthday this month
• All clients who have not returned to the salon in 6 months
• All clients in a specific mailing area
• All new clients in the past 2 months
• All new clients who have been generated because of a specific advertising method
• All clients who have spent more than $300 on retail this year
• All clients assigned to a specific stylist

These are only a few examples, the options available are only limited by your imagination.

The criteria's set up can also be used to delete clients or bring up only the selected clients when reviewing client files .